Guides
Guides for small-business owners
Answers to the questions owners actually type into Google, written to be useful whether or not you ever hire us. Every outside fact links to its source, mostly Google's own help pages.
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Do I need a website if I have a Google Business Profile?
A Business Profile gets you found; a website helps people choose. Google shut the free profile websites in 2024. When a profile alone is enough.
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How to get your business on Google and Google Maps
Claim or create your free Google Business Profile in your own account, verify it, fill in categories, hours and photos, and start collecting reviews.
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Google Ads for small businesses: an honest guide
How Google Ads really works: the auction, Ad Rank and what you actually pay, Ads vs Local Services Ads vs your free listing, and what to track first.
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Google Business Profile suspended, stuck or won't verify: what to do
What 'suspended', 'disabled' and 'under review' mean on a Google Business Profile, Google's own appeal steps, and the moves that make things worse.
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How local businesses show up in ChatGPT and AI answers
More customers ask ChatGPT and AI Overviews for local picks. No one sells you a spot: what matters is an accurate profile, a readable site and reviews.
The shorter path
If reading about Google made you want help: Safina builds websites for a flat $500 and sets up Business Profiles as part of Growth ($800). All by email.
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