Honest pricing

How much does a website really cost?

Sticker prices hide the real number. Here's the whole picture for a small-business site in 2026 — build costs, builder renewals, and the monthly fees nobody advertises. Every figure is sourced and dated.

The short version: independent guides put a small-business website at $300–$5,000 to build, and price the design step alone at $500–$3,000.1 Builders look cheaper until year two, when they auto-renew. At Safina, $500 is the whole website — written, designed, and launched — with no monthly rent required.

01 · The benchmarks

What the industry says a website costs

Upwork's cost guide — one of the most-cited independent references — breaks it down by site type and by line item. These are build costs, before ongoing fees.1

Typical build cost by site type — Upwork, verified July 20261
Site typeTypical build cost
Blog$300 – $800
Portfolio / small business$500 – $2,000
Corporate / multi-page$1,500 – $4,000+
E-commerce$1,000 – $5,000+
News / content-heavy$2,000 – $5,000+
What each line item runs — Upwork, verified July 20261
Line itemTypical rate
Design / UX (the design step alone)$500 – $3,000
Development$15 – $50 / hour
Copywriting / content$19 – $45 / hour
Maintenance & security$50 – $200 / month
Marketing / SEO tools$100 – $500 / month
Domain$10 – $20 / year
Hosting$2.50 – $500 / month

Notice the two columns that never stop: maintenance & security ($50–$200/mo) and marketing/SEO tools ($100–$500/mo). A build is a one-time number; these are forever.

02 · The renewal trap

Why builders look cheap — until year two

The advertised price is a first-year promotion. The renewal rate is the real rate, and it's published right in each provider's own terms. These are their listed prices, verified July 2026.

Website builders — promo price vs. published renewal
Provider & planAdvertisedAuto-renews at3-year total
GoDaddy Websites — Basic2$9.99/mo promo≈$16.99/mo · $203.88/yr≈ $527
GoDaddy Websites — Commerce2$20.99/mo promo$419.88/yr≈ $1,092
Hostinger — website builder3"$3.79/mo"$181.92 prepaid (48 mo), then $16.99/mo8-yr ≈ $997
Safina Studio — Launch$500 once$0/mo · $15/yr domain (in writing)≈ $530
Domain registrars — first year vs. renewal1
RegistrarFirst yearRenewal
GoDaddy$11 – $13$20 – $25
Namecheap$9 – $12≈ $17
Squarespace$20 – $30 flat$20 – $30
Safina StudioIncluded year one$15/yr (free on Care)

Kept three years, a "cheap" builder site commonly runs $500–$1,100 — and you still built and wrote it yourself. Stop paying, and the site goes dark.

Independent guides price the design step alone at $500–$3,000.

Five hundred dollars here is the whole website — written, designed, and launched, and it's yours to keep. Not a template you fill in. Not a subscription you rent.

03 · Try the math

What will it actually cost you?

Pick your situation. The estimate uses the sourced figures above — a genuine range, not a sales number.

—

Estimates are ranges built from the cited sources; your real number depends on scope. Our own prices are fixed, quoted before work starts, and listed in full below — from $500 once, domain year-one included.

04 · What we charge

The whole ladder, in public

Five tiers, each a fixed price paid once. Every one leaves you owning the site outright — the design, the files, the content and the domain. Nothing here renews unless you choose Care.

TierWhat it isWho changes the wordsPrice
LaunchOne strong page that explains who you are and gets you called.You send changes to us$500
GrowthA full small-business site — services, about, contact, the lot. Up to 5 pages.You send changes to us$800
Growth + EditingThe same site, plus our own editor — change your words, photos and hours yourself. Nothing to update, nothing to get hacked.You, through a simple form$1,600
CommunityA real WordPress site for a mosque, clinic or small charity. Up to 8 pages, on your own hosting, with a recorded training session.You, in WordPress$2,399
InstitutionalSchools and organisations with real archives to move. Unlimited pages, staff roles and approvals, and we move your existing content across.Several staff, with approvalsfrom $6,999

Prices in US dollars. Cost follows the number of distinct page designs, not the page count — fifty pages sharing one design is a small job. Schools, mosques and registered non-profits: ask about our community rate.

05 · The Care question

What about ongoing upkeep?

Every live site needs hosting, updates, and the occasional edit. The market rate for maintenance alone is $50–$200/month.1 Our optional Care plans start at $49/month — and they aren't maintenance-only:

What you getTypical market (maintenance only)Safina Care — Basic
Managed hostingextraIncluded
Small edits handled for youbilled hourlyUp to 4/month
Security & updatesIncludedIncluded
Domain renewal$15–$25/yr extraIncluded
Monthly price$50 – $200$49 · cancel anytime
Care planSuitsWhat it coversMonthly
BasicLaunch and Growth sitesHosting, domain and certificates kept running, a daily check that the site is actually up, every version saved so any change can be undone, up to 4 small edits, and email support.$49
WordPress careCommunity sitesManaged hosting, weekly updates applied to a copy first, daily off-site backups, security hardening, and 30 minutes of content changes. Further changes $150/hour.$89
InstitutionInstitutional sitesEverything in WordPress care, for sites several people publish to: staff accounts set up as people join and leave, and a termly session to plan what is coming.$299

And Care is optional. Skip it, and your $500 site still stays yours — you just handle updates yourself or email us for a quote.

06 · Common cost questions

The questions people actually ask

The cost question arrives worded a dozen ways — per month or per year, maintenance, redesign, restaurant sites, and what the builders cost once the first-year pricing ends. Straight answers, using the figures already sourced above.

How much does a website cost per month vs. per year?

It depends how it's built. A DIY builder runs about $17–$25 a month by year two — roughly $204–$300 a year2,5 — and paying someone to maintain a site adds $50–$200 a month on market rates.1 A site you own outright carries no monthly rent: with Safina, $500 or $800 is paid once, and without Care the only recurring cost is the domain, $15 a year from the second year.

How much does website maintenance cost?

On the open market, $50–$200 a month for maintenance and security alone is the going rate.1 It keeps a site updated and safe; it doesn't build anything new. Safina's optional Care plan is $49 a month and covers more than maintenance: hosting, domain renewal, a daily check that the site is up, every version saved, up to 4 small edits a month, and a monthly traffic summary. Care can be cancelled anytime, and without it the site is still yours.

How much does a website redesign cost?

A redesign is priced like a build, because the work is the same: new design, rewritten pages, and moving over whatever's worth keeping. On the market rates above, that means the same $500–$2,000 small-business range, more if the old site is large or messy. With Safina, a rebuild is quoted at the same flat prices as a new build — $500 for one page, $800 for up to five — and your domain and content carry over.

How much does a restaurant website cost?

A restaurant site showing the menu, hours and a phone number lands in the small-business range: $500–$2,000 to build on the figures above, or $800 flat with us (Growth covers up to five pages plus a booking or lead form). Add real online ordering and you're in e-commerce territory — $1,000–$5,000+ to build plus ongoing fees — which we don't build. One honest shortcut: if your point-of-sale system already runs your menu and ordering, a site can mirror the menu and link straight to ordering instead of rebuilding a store.

What do Wix, Squarespace and GoDaddy cost in year two?

The first year is the cheap one. GoDaddy's basic builder is promoted near $10 a month and auto-renews around $16.99 — about $204 a year — with its commerce plan at $419.88 a year.2 Wix prices its plans by region, so check its pricing page for yours.4 Squarespace's entry plan, Basic, runs $25 a month or $19 billed annually — $228 a year — and the free first-year domain renews at its standard rate.5 Kept three years, that's the $500–$1,100 totals from the table above — and stop paying, and the site goes dark. A Safina site renews at $15 a year for the domain, and nothing else unless you choose Care.

Ready to skip the runaround?

Answer a few quick questions and get a fixed quote within one business day. No calls, no monthly rent, no surprises.

Start your site — $500 flat

Sources

Figures verified July 2026, and Wix and Squarespace verified September 2026, from each provider's own published pricing. No provider endorses or is affiliated with Safina Studio; prices change — check the source before relying on a number.

  1. Upwork, "How Much Does It Cost to Build a Website?" — build ranges, line-item rates, registrar pricing. Verified July 2026.
  2. GoDaddy Websites + Marketing published plan pricing; renewal rates from checkout, verified July 2026.
  3. Hostinger website-builder pricing — 48-month prepay and renewal terms, verified July 2026.
  4. Wix website plan pricing — Light plan rate for yearly subscriptions, verified September 2026.
  5. Squarespace website plan pricing — Basic plan monthly and annual rates, domain renewal terms, verified September 2026.

Local Presence · Google Business Profile care

Make your site easier to find locally.

Getting your Google listing set up comes with the Growth plan when it fits your business; it isn’t an extra tier or a surprise price. Keeping it active is part of our Care plans: Basic $49/month, WordPress care $89/month, or Institution care $299/month, and we agree on what’s included first.